For ticket brokers
How do ticket brokers price their inventory?
Ticket brokers price the tickets they hold against the market: the section's completed sales, what other sellers ask, where the price has been and how fast primary seats are taken. Ticker shows each of these in the app and inside your AI.
Updated
What brokers read
- Completed sales in the section
- Completed resale sales by section and row, with their time, tickets and listed price. Ticker ranks events and sections by completed sales over the last hour, 6 hours, 24 hours or 7 days. What tickets sold for
- What other sellers ask
- The lowest and median asking price of each section, before and after fees, with each marketplace side by side and the face price beside them.
- Where the price has been
- Every reading of an event and its sections on one chart, so you see where a price has been before you set yours. Ticket price tracker
- How fast seats are taken
- Primary seats taken by section, and how that changed over time. Max and Ultra include primary seats.
- Who is looking
- Interest counts the people viewing an event in an hour. Sales counts its completed sales. Read both on the same dates as the price. Ticket demand data
- Seller concentration
- How much of an event's resale inventory the largest sellers hold, shown anonymously. On Ultra.
Watch what you hold
Star the events you hold and Ticker alerts you when a price moves. Describe a screen in plain language, such as your events with a falling lowest price, and save it as a View.
What you can ask your AI
- One section
- What completed sales has section 104 of this event had this week?
- Asking prices
- What is the lowest and median asking price in each section, after fees?
- Price history
- How has the lowest price in section 104 moved over the last 30 days?
- Seller concentration
- How much of this event's resale inventory do the largest sellers hold?
Questions
- What data do ticket brokers use to price their tickets?
- Recent completed sales in the section, the lowest asking price now, the face price on the primary market and the price history of the event. Ticker shows all four, section by section.
- What does Ticker give me to set a price?
- Ticker gives you the readings behind a price: completed sales, asking prices, price history, demand and how fast primary seats are taken. You choose the price and set it where you list.
- How do I know when to reprice?
- Star the event and Ticker alerts you when its price moves. Chart Interest and Sales against price to see whether the market around your tickets is getting busier or quieter.
- Can I ask from Claude or ChatGPT?
- Yes. Claude, ChatGPT, Cursor and Perplexity connect to Ticker, so you can read completed sales, section prices and demand in the chat.
- Which plans include sales and primary seats?
- Max and Ultra include completed sales and primary seats.
- Does Ticker sell tickets?
- No. Ticker is market data. You keep listing and repricing where you do today.